Balance a good level design for a playtime of 3 mn maximum.The constraint was to create a casual games into a bigger game univers. On this project, I was the art director in charge of four games free-to-play and six optional quests (co-working with the Flash development unit). My intervention / Skills developed Challenges During this quest of candles, many activities are available : an open map (the Vach’ Parc) with several games free-to-play and optional quests.
User could search everywhere on the platform : on the game, on the shop and products pages. In this game, users have to find lost candles on the map to finalize the LVQR anniversary cake. The agency proposal was a Point and Click Game – RPG-like – named “La Quête des Bougies”. The client needed a new game, ease to use but funny to play, inspired by the event. In 2011, it was the 90th year anniversary of The Laughing Cow ®. Its a platform fun-oriented, dedicated to children and parents, with contents regularly updated : brand contents, games, news products, discounts, brand events. The digital communication of The Laughing Cow ® in France is build around the website “Le Monde du Rire” (“The World of laughter”) created by Mediagong Leo Burnett in 2010. Medium : Website, Newsletters, Ads campaign Type of product : Advergame, Games Free-to-play, Brand Content Project : Games Free-to-play into “La Quête des Bougies” Context | Facts and figuresĬlient : La vache qui rit ® (The Laughing Cow ®) – Fromagerie BEL
User could search everywhere on the platform : into the game and products pages. Users have to find lost candles on the map to finalize the LVQR anniversary cake. Whether one views it as un fromage or un faux, of this I am certain: after nearly 100 years of continuous success it appears that La Vache Qui Rit is very much here to stay.“La Quête des Bougies” is a point and click game. While I personally prefer a ripe Camembert or Roquefort, I will admit to having partaken of a wedge or two over the course of my adult years as a means of revisiting my youth.Īnd on those few occasions when I did, I still found it quite satisfying to pull that little red tab and watch the foil wrapper pull away perfectly, as I had done so many times as a child. Given its mild flavour and creamy texture, its popularity with the younger set and those grown-ups who are not fans of stronger cheeses is easily understandable. Best of all, the finished product contains far fewer additives and preservatives than most processed cheeses. In fact, it is made from real cheeses including Comté, Emmental, Gouda and Cheddar (depending on where it is produced) melted and combined with milk and just a scant few other (mostly milk-based) ingredients. It is the clever creation of Léon Bel, whom I doubt could have envisioned its current level of commercial success from its humble beginnings in the Franche-Comté region in 1921. And let’s just say that you’re in for a surprise.īut first a brief history of our jovial bovine friend, and quite an interesting history it is too.Ī pioneer in the processed cheese category, La Vache Qui Rit was also the first trademarked French cheese. Repeat as needed.Ĭheese-savvy adults and aficionados of fromages fermiers, on the other hand, might offer a different perspective, declaring that it’s “not even really cheese!”. Pull, twist, and off comes the wrapper, revealing a perfect pop-in-your-mouth portion of creamy, cheesy goodness. Children adore it, and rightfully so.Īfter all, from a child’s perspective what cheese could possibly compare? Shiny little foil-wrapped triangles – each with a convenient bright red pull tab for ease of opening – all snugly tucked into their cardboard box and adorned with an image of a grinning cow sporting a cute white nose and decorative earrings.
La Vache Qui Rit… Or, as it is known in the UK and across the pond, The Laughing Cow.
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